Recently, the National Intellectual Property Administration and four other ministries jointly released the Implementation Plan for the Patent Industrialization Promotion Program to Foster SME Growth, announcing the inaugural list of enterprises selected for the National Patent Industrialization Model Enterprise Cultivation Pool. Following rigorous application, recommendation, selection, and review procedures, Suzhou Pioneer Material Handling Equipment & Technology Co., Ltd.—a company specializing in narrow-aisle logistics equipment—has been successfully included in the pool, becoming one of 500 enterprises selected in Jiangsu Province! This signifies that our company has gained national recognition for its technological innovation and patent industrialization efforts. At Zowell 50,000+ square meter digital factory in Anhui, driverless AGVs shuttle materials, welding robots trace precise arcs of light, high-precision CNC machining centers and laser cutting centers operate in tandem, and neatly arranged finished forklifts await delivery—empowering global customers to expand warehousing capacity and accelerate logistics. In 2019, Zowell was designated as a National Intellectual Property Advantage Enterprise. In 2024, Zowell was recognized as a National Specialized, Refined, Distinctive, and Innovative “Little Giant” Enterprise. Zowell consistently prioritizes technological innovation as its core driving force, guided by the mission of “Enabling Space to Create Value.” The company focuses on the R&D and industrialization of narrow-aisle electric forklifts and narrow-aisle autonomous forklifts. Its products have been successfully deployed in over 120 countries and regions worldwide. This selection serves as a high recognition of Zowell continuous innovation and successful technology transformation in the field of narrow aisle logistics equipment. In the future, Zowell will leverage this inclusion in the National Patent Industrialization Model Enterprise Cultivation Database as an opportunity to persist in investing in R&D funding, continuously expand its technical talent pool, accelerate technological innovation and the commercialization of research outcomes, enhance corporate competitiveness, and strive to contribute more to the industry's high-quality development!

On August 7, 2025, the first four units of the new three-way forklift with a maximum lifting height of 18 meters were officially launched at Zowell Intelligent Forklift's Anhui factory. During the launch event, numerous industry guests, media representatives, and client and dealer representatives from organizations such as the “China Construction Machinery Industry Association Industrial Vehicles Branch,” “China Forklift Network,” “Forklift Magazine,” and “ZhiHui Network” were invited to attend, jointly witnessing this milestone moment. At 10:00 a.m., the press conference kicked off with a video reviewing the development of Zowell narrow aisle products. The one-minute video vividly presented the breakthrough moments of Zowell narrow aisle technology in market development, allowing guests to gain a deep understanding of Zowell development philosophy of “focusing on the narrow aisle niche market” and its technical accumulation and brand growth in the logistics equipment industry. Zowell Forklift Vice President took the stage to deliver a speech, extending a warm welcome and sincere gratitude to all attendees. In his address, she highlighted that for years, the ultra-high lifting technology of VNA narrow aisle forklifts has been monopolized by European and American companies, leaving domestic firms facing a “chokepoint” dilemma. After years of relentless efforts, the R&D and manufacturing teams at Zowell successfully increased the lifting height of VNA forklifts to 18 meters, marking the highest lifting height achieved by Chinese VNA forklifts to date. Through our independently developed high-strength mast structure, intelligent anti-sway system, and high-precision control technology, we ensure the equipment remains stable at 18 meters. This breakthrough has completely broken through foreign technical barriers, increasing China's logistics warehouse space utilization by over 40% and unlocking greater warehouse value for businesses! Following this, Ms. Zhang Jie, Secretary-General of the Industrial Vehicles Branch of the China Construction Machinery Industry Association, took the stage to congratulate the launch of the new VNA high-reach three-way forklift. In her speech, she mentioned: “Zowell has always adhered to research and development-driven innovation to create intelligent premium products. The commissioning of the 50,000-square-meter Anhui Digital Factory, along with the collaborative innovation between the Suzhou and Anhui production and R&D bases, and the launch of the 18-meter China VNA New High-Reach Three-Way Forklift, once again demonstrate the progress in Zowell forklift research and development capabilities.” “Don't aim to be the first in the big market; aim to be the only one in the small market.” During the guest representative's speech segment, Mr. Fang Yiyong, CEO of Zhihui Network, expressed high praise for Zowell differentiated development strategy in his address. He noted that Zowellis dedicated to building a unique com...

On 6 June 2025, the Sixth Symposium on the Integration and Development of the Cold Chain Ecosystem and Artificial Intelligence Industry was successfully held in Suzhou, Jiangsu Province. The symposium brought together elites from the cold chain industry and several authoritative institutions to explore the development of cold chain logistics in the era of digital intelligence. Zowell Forklift was invited to attend the conference, and the sales manager of the East China region delivered a keynote speech titled ‘VNA: Maximising Space Value.’ Starting with classic case studies and the advantages and features of Zowell customised forklifts for cold storage, the speech comprehensively demonstrated to the guests how Zowell narrow aisle forklift series can positively impact operational costs and overall competitiveness for various enterprises. The cold chain industry differs from ordinary application scenarios. In his speech, the sales manager of Zowell mentioned the growth in cold storage rental volume driven by the increase in cold chain logistics demand. He pointed out the pain points faced by cold chain warehousing and logistics, such as insufficient storage capacity, high operating costs, low efficiency in warehousing and distribution, forklift slippage, and freezing of forklift hydraulic systems. The anti-slip, anti-cold, waterproof, and endurance capabilities of forklifts themselves are also crucial. In response to this, Zowell Forklift, focusing on improving floor efficiency and supply chain operational efficiency, drew on its extensive experience in cold chain industry projects to demonstrate the advantages of its customised cold storage vehicles and their outstanding performance in low-temperature environments. The forklifts, which have been comprehensively modified for use in the cold chain industry, can operate normally in environments as low as -25°C.

On May 13, 2025,  Zowell Forklift VNA Narrow Aisle Product and Technology Exchange Meeting (East Ningbo Station) was grandly held in Ningbo, Zhejiang Province. Representatives of core dealers, integrators and rackers from East China gathered together to learn the latest application results of Zowell narrow aisle and unmanned forklift technology, and to exchange classic cases and customized project solutions in depth. At the beginning of the meeting, the vice president of Zowell Intelligent Forklift delivered a welcome speech, in which she expressed her warm welcome to all the guests and heartfelt thanks for their long-term trust and support to Zowell. She said that Zowell is looking forward to deepening collaboration with partners in East China to explore new opportunities and realize mutual benefit and win-win situation! After the welcome speech, General Manager of Zowell took the stage and led us to systematically review the development history of Zowell Forklift over the past 25 years, as well as the technological breakthroughs and honors it has won. Over the years, Zowell has been focusing on the narrow aisle segment, gradually overcoming the necklace technology in continuous innovation, and has now formed a full range of narrow aisle, driverless AGV as the core of the product matrix, and some of the products have fully replaced the imports, which are widely used in the aerospace, new energy, cold chain, pharmaceutical and other industries. In the brand-new Anhui manufacturing plant of Zowell, we are also equipped with the leading narrow-aisle forklift test aisle which has passed the test of European professional organizations, providing a more scientific basis for the optimization of the performance of our products. 2024, the three-way forklift trucks developed by Zowell were officially awarded the CE certification in Europe. All these show that Zowell is constantly breaking through and upgrading in terms of product manufacturing level, product performance and safety standards. In the final case sharing session, several sales of zowell, with deep industry accumulation, brought the guests a very targeted analysis of narrow-aisle logistics solutions. Through the scene comparison, equipment selection, detailed project planning drawings show a full range of customized services of Zowell. The real benefit data in the case also let the guests feel the logistics value created by Zowell for the customers.

On December 9th, experts from ZHONGGUI (BEIJING) CERTIFICATION CO.,LTD. visited Zowell Forklifts and conducted a supervisory audit on the implementation of the “Intellectual Property Management System” of Zowell Forklifts for the year of 2024. After two days of rigorous audit, the audit experts assessed that Zowell Forklifts successfully passed the annual supervision and audit of intellectual property management system. Intellectual Property Management System Certification Intellectual Property Management System (IPMS) certification is a system certification based on the "Enterprise Intellectual Property Management Specification" (GB/T 29490-2013. This certification plays an important role in enhancing corporate innovation awareness, strengthening corporate intellectual property application, management and protection, and improving corporate market competitiveness. At the first meeting, on behalf of the company, the deputy general manager of Zowell Forklifts welcomed the audit experts and expressed the company’s high attention to intellectual property work. She hoped that the heads of the audited departments would take this audit as an opportunity to humbly accept the audit experts’ suggestions and work together to improve the company’s intellectual property management level. After introducing the supervision and audit plan to all participants, the audit experts began to conduct a detailed audit of all documents and records of the audited departments one by one. During the audit process, the audit experts conducted a comprehensive review of the organizational structure, system documents, publicity and distribution materials, etc. in accordance with national standards, adhering to fairness and seriousness through on-site questioning and reviewing materials, and put forward constructive suggestions on the operation of the company’s intellectual property management system. The heads of all audited departments faced up to the shortcomings in the process and listened carefully to the opinions of the audit experts, waiting for subsequent improvements. In 2017, Zowell Forklifts officially launched the intellectual property management system certification work. Since the first certification, Zowell Forklifts has always regarded intellectual property management as an important part of corporate development and operation, and has continuously improved the intellectual property management system covering multiple dimensions such as patents, trademarks, and copyrights, and continuously improved the creation, protection, application, and management of intellectual property rights to ensure that innovative research results can be smoothly transformed into actual productivity. Successfully passing the annual supervision and audit of the intellectual property management system is a full affirmation of the effectiveness and standardization of the intellectual property management ...

Dear Customers, In honor of National Day, we're taking time off from October 1 to 7. We wish everyone a fantastic celebration! If you have an urgent matter, please feel free to contact us directly by email or WhatsApp. Thank you for your understanding, and we can't wait to return refreshed and ready to serve you better! Best regards, Suzhou Pioneer Material Handling Equipment & Technology Co., Ltd

Recently, the Department of Industry and Information Technology of Jiangsu Province released the list of 2024 National Specialized and Sophisticated SMEs “Small Giant” Enterprises, and Zowell Intelligent Forklifts is listed among them by virtue of its innovative technology, high-quality products and differentiated competitive advantages. Specialized and Sophisticated “small giants” Specialized and Sophisticated “small giants”  are the leaders among “specialized, sophisticated” small and medium-sized enterprises. With the distinctive labels of “specialization, refinement, specialization and novelty”, these enterprises accurately capture the gaps in the market and the pain points of the industry's demand, and continue to promote the progress and development of the industry. They are the leading enterprises focusing on the niche market, with strong innovation capability, high market share, mastery of key core technologies, and excellent quality and efficiency. Differentiation & Specialization Since its establishment, Zowell Intelligent Forklifts has always been adhering to the strategy of differentiated innovation and development, constantly absorbing outstanding talents, creating a professional product technology research and development team, and devoting itself to the innovation and development of narrow-aisle forklift trucks for a long period of time, and obtaining 41 patents for invention, more than 290 patents for utility models, and 4 software copyrights, as well as actively participating in the construction of standardization, and has participated in the revision and formulation of 9 national standards and 3 group standards, contributing to the healthy development of the logistics equipment industry and professional development. At present, the company has participated in the revision and formulation of 9 national standards and 3 group standards, contributing to the healthy and professional development of the logistics equipment industry. Innovation-driven development From the ride-on narrow-aisle three-way forklift to double deep reach truck, multi-directional forklift, wide-body seated multi-directional side loader, and then to the narrow-aisle series of unmanned forklift which is a high degree of fusion of intelligent AGV technology and narrow-aisle technology, Zowell continues to realize innovative breakthroughs, highlighting its narrow-aisle technology's leading advantage in the industry. The awarding of the title of “Small Giant” is a concentrated manifestation of Zowell's enhanced R&D strength, upgraded brand power, and steadily increasing market share in the segmented market. Globalization services At present, Zowell intelligent forklifts to provide a narrow aisle, driverless-based logistics solutions, has been in the photovoltaic, cold chain, pharmaceuticals, aerospace, building curtain wall, shipping, home, auto parts and many other industries widely landing, successfully served more than 100 countries and regions arou...

On June 18, 2024, the 2024 Zowell Narrow Aisle Intelligent Forklift Technical Exchange Meeting was successfully concluded in Jinan, Shandong Province, the city of a thousand springs. In this "Jinan" technical exchange meeting, Mrs. Jie Zhang, Secretary General of Industrial Vehicle Branch of China Construction Machinery Industry Association, Mr. Shihong Liu, marketing expert of China's forklift industry and logistics equipment industry, enterprise consultant, Mr. Minsheng Zhang, senior expert of China's forklift industry and other big names in the industry, as well as representatives of our customers were invited to attend, to discuss together the narrow aisle intensive storage technology and automation technology will be used to improve the quality of the forklift industry. They were invited to discuss the new possibilities that the narrow aisle intensive storage technology and automation technology will bring to the enterprise logistics. At the beginning of the meeting, Mr. Yantao Wu, Deputy General Manager of Zowell Intelligent Forklifts, delivered a welcome speech, expressing his warm welcome and heartfelt thanks to all the invited guests. "Small and medium-sized enterprises are more likely to seek differentiated development and take the road of specialization and development." Mrs. Jie Zhang, Secretary General of Industrial Vehicle Branch of China Construction Machinery Industry Association, took the stage to deliver a speech, mentioning that, in the period of booming development of intelligent forklifts in China, Zowell has kept pace with the times, fully utilized the advantages of its many years of ontology manufacturing experience, and fused advanced technologies such as artificial intelligence, big data, cloud computing, sensors, and so on, to occupy a place in the field of intelligent AGV forklifts. What's more, it has highly integrated the intelligent AGV technology with the innovative narrow aisle technology, which highlights the leading advantage of Zowell's narrow aisle technology in the industry. Finally, Mrs. Jie Zhang, on behalf of Industrial Vehicle Branch of China Construction Machinery Industry Association, wished this technical exchange meeting a complete success. ▲China Construction Machinery Industry Association Industrial Vehicle Branch Secretary General Mrs. Jie Zhang Speech "Field survey + tailor-made solutions, timely pre-sale, in-sale and after-sale services are my deepest impression of Zowell." Mr. Junsheng Li, as the representative of Zowell's customers, delivered a speech, giving high praise to Zowell's product quality and considerate service, and expressing his best wishes for Zowell's future development. ▲Head of Warehouse, Hitachi High Voltage Switchgear Co. Mr. Junsheng Li Greetings Subsequently, Mr. Shihong Liu, a marketing expert of China's forklift industry and logistics equipment industry, took the stage and delivered a keynote speech on "VNA Narrow Aisle Forklift, the Next Market Hotspot", which elaborated ...

Dear Clients: We would like to take this opportunity to thank you for your kind support all this while. Please kindly be advised that our company will be closed from Feb, 6th to Feb, 15th, in observance of the Chinese traditional festival, Spring Festival. Any orders will be accepted but will not be processed until Feb, 16th, the first business day after the Spring Festival. Sorry for any inconvenience caused. Thanks & Best regards

Recently, Zowell Intelligent Forklift received two national standards drafting certificates issued by the National Industrial Vehicle Standardization Technical Committee. According to the National Standard Information Public Service Platform, the national standards GB/T 26949.7-2023 "Stability Verification of Industrial Vehicles Part 7: Bidirectional and Multidirectional Forklift Trucks" and GB/T 26949.17-2023 "Stability Verification of Industrial Vehicles Part 17: Tractor Trucks, Cargo and Personnel Carriers", with Zowell Intelligent Forklift Trucks as a participant in the drafting, have both been officially released in 2023. and GB/T 26949.17-2023 "Stability Verification of Industrial Vehicles Part 17: Tractors, Goods and Personnel Carriers" have been officially published in 2023. National standards are of great significance to China's economic and technological development and are the cornerstone of market development. The national standard is also the main body of the standard system, which is uniformly applied throughout the country, and other standards at all levels shall not contradict with the national standard. Zowell Intelligent Forklift Trucks' successful participation in the drafting and formulation of the above two national standards not only shows the importance we attach to the standardization work, but also reflects the enhancement of our technological strength and influence in the industrial vehicle industry. Stability is one of the important indexes for assessing the safety of industrial vehicles, and the release of the two standards will further standardize the stability of various types of industrial vehicles and their validation methods in China, and promote the safe and orderly development of the industry. The two standards have adopted the corresponding ISO international standards, which is of great significance for the integrity of China's industrial vehicle standard system, ensuring operational safety and realizing China's industrial vehicle products in line with international standards. As one of the drafting units of the above two national standards, Zowell Intelligent Forklifts actively provides professional technical support and experience output for the development of the standards. Over the years, we have always attached great importance to the stability of industrial vehicles and the safety of the industry, and have carried out rigorous and meticulous requirements in every aspect of our work, so as to be responsible for our employees and customers, and to promote the safe and healthy development of the industry. Take electric tractor as an example, according to the market segmentation, our company has created various kinds of customized tractor, and widely used in automotive, color steel, rolling mill, electrode plate, aerospace and other industries, stable product quality by the customer's unanimous recognition. In addition, the first multi-directional forklift launched by our company, which is suitable for handli...

From December 21st to December 22nd, "2023 National Household Supply Chain Summit" organized by China Warehousing and Distribution Association Household Supply Chain Branch was grandly held in Hefei, Anhui Province. As an outstanding logistics equipment manufacturer, ZOWELL Intelligent Forklift was invited to attend the summit. With the theme of "synergistic linkage, creating new life together", the summit invited upstream and downstream enterprises in the home furnishing industry as well as experts in the logistics industry to focus on the severe challenges faced by the home furnishing industry, share the innovative mode of supply chain and logistics, discuss the new path for upgrading the supply chain, and create a new situation for the industry's development together. ZOWELL Intelligent Forklift has been plowing into the forklift industry for 30 years, and its products have been exported to more than one hundred countries and regions, providing professional warehousing and logistics solutions for hundreds of enterprises, and accumulating rich project experience in the home furnishing industry. In the speech session, in response to the issue of improving the efficiency of warehousing, the representative of ZOWELL Intelligent Forklift Company delivered the keynote speech of "Creating Space Value for the Future", and combined with the video to show a variety of narrow aisle and driverless forklift, classic project cases in many countries and innovative scientific expansion program, which contributed to the upgrading of the household supply chain logistics, and won a round of applauds. In view of the characteristics of the household industry, such as heavy cargo, large specifications, internal and external transfer needs, and the need to avoid bumping, ZOWELL Intelligent Forklift has made key recommendations for two narrow aisle products, namely, sit-on multi-directional forklift and standing up type multi-directional forklift, and hopes that the two forklifts with high maneuverability, strong loading capacity, suitable for complex working conditions, and smooth running will bring practical application value for the optimization and upgrading of the supply chain of the household industry. At the end of the wonderful professional sharing session, in the glory ceremony of the Household Supply Chain Summit, ZOWELL Intelligent Forklift was awarded the "2023 Household Intelligent Warehousing Equipment and Technology Recommended Brands" honorary plaque, thanking the organizing committee of the National Household Supply Chain Summit for the recognition of our products, technology, and the level of industry project landing. The appearance of the 2023 National Household Supply Chain Summit has given ZOWELL a deeper understanding of the challenges faced by household enterprises. In the future, ZOWELL will be based on the new situation, continue to be committed to the home furnishing industry logistics, with narrow-aisle intelligent warehousing, digital logi...